Memorizing is narrowly linked with the media which allow us to make the time continuum visible. In this sense, the media are matrixes where space-time relationships in society may be seen, hence, all other practices as well. The material work of all eras was, in a way, a form of memory that has changed as the behavior of the society and social layers altered.
Since colonization of the organism, as well as man’s energy is done through the eye in today’s Western culture, it is important to point to the underpinning mechanisms. If we look at the situation in the electronic and digital culture in the last few decades directly, or through the critical literature analyzing the topic of digital production, we can notice changes with far-reaching consequences. The development of different forms of observation in space, in connection with human perception, erases the borders between the really experienced and media implanted.
Memory is a certain index of experiences and we rely on it when we check them. If we remember something, it means we have experienced it. However, memories do not solely arise from life experiences: the media implanted images take part as well. The borders between the real and simulated memories are unclear; the mixture of memories produces parallel phenomena and affects human body and its autonomy. Memory, in this case, is separated from experience, but affects human behavior equally and conditions activity.
Digital media change the relationship of space and time, and influence social cohesion by affecting the memory with its specific characteristics and dynamics. The power of the media to produce experiences and memories of the never experienced, also forms privileged spaces, that is, polygons for the production of identity. Cases when we identify with memories of events we have not experienced change our history and open up the opportunity for group conditioning.
It is important to emphasize that adjusting to this situation makes it more difficult to question the perceptive mechanisms of human beings. Especially because the visual imagery concurs with the tendency of the perceptive mechanisms to supply a steady image, voice or another sensation. This is the time, while the existing form of economy, supported by digitaly production, swallows the physical space of small countries, when it is necessary to re-emphasize the nature of perception and point to the examples of construction of desired information and programs of desiderable media images, and determine through which side the information is being imposed.
If media competence is the result of a learned ability to objectify a given media, than in the case of digital, especially virtual media, this mechanism is weakened. Today images and information loose on credibility, as does the ability of historic memory and testimony. It seems that the computer equipment is the final depository of images and information. Eventually, recalling a bit of information depends on the archiving and safety systems at disposal of society.
